NRF (Retail’s Huge Present) is an occasion centered on “what’s subsequent” for retailers. It’s a chance to showcase our innovation, sustainability, and enterprise worth. This 12 months, we featured over 40 theater classes serving to retailers deal with their greatest challenges. The completely different classes leveraged matters like cybersecurity, digital merchandising, personalised engagement, behavioral insights, and queue administration. Regardless of the big range of matters, three themes resonated all through every day of the occasion. Right here’s what I noticed. 

1. Wealthy personalised communication drives the suitable engagement 

Boston Consulting Group has mentioned personalization of the buyer journey can drive as much as a 40% bigger basket, that means extra income for the retailer. Webex Join can ship a wealthy, personalised engagement on a client’s system, each inside and outside the shop, with out having to put in a consumer app. Webex Join also can present further channels for Cisco Contact Middle, permitting shoppers to interact digitally, permitting extra environment friendly utilization of CC brokers, releasing them to focus the place 1:1 private engagement is required.  

Engagement isn’t just for shoppers. In a time the place many retailers battle to draw and retain enough high quality workers, the flexibility to interact with workers, streamline hiring processes, onboard workers, and digitally allow HR programs to draw the next-generation associates, could make the distinction in whether or not they selected to work for one retailer or a competitor. 

2. Loss and Fraud are an enormous concern 

Theft and fraud are two of the most important challenges going through retailers as we speak. As theft and fraud develop exponentially, the difficulty has been exacerbated by retail labor shortages. Investigating loss is expensive, requiring “Loss Prevention” workers to undergo hours of video within the hope of seeing one thing helpful. Conventional loss prevention is merely passive loss recording. We provide options that transfer retailers to energetic loss and fraud detection the place suspicious exercise is detected, flagged, and despatched to the safety crew instantly. Whereas there’s no one-size matches all method, we work with quite a lot of companions to convey the suitable choices to the desk. 

3. Tech solely issues when you’ve solved an issue 

Retailers go to NRF as a result of they’re open to understanding how they will enhance their retailer expertise, each entrance of home and again of home. By specializing in the result, we ship game-changing experiences for each prospects and associates. Just a few examples: 

• We demonstrated how our Meraki platform can unleash the ability of real-time footfall analytics to trace traffic-to-conversion ratios, present retailer operations insights and improve retailer layouts and product placements. 
• ThousandEyes offers retailers unprecedented visibility into their operations surroundings and permits real-time monitoring for anomalies or outages. This implies they will act earlier than that outage impacts enterprise. 
• Cisco Areas helps retailers visualize their shops, distribution middle, or carpeted areas, in a single pane of glass. It shows information from a wide range of sensors and programs, like temperature, occupancy, air high quality, and different information in a location-based data, in an simply digestible interface. 
• Duo’s Entry Administration options assist retailers meet key FTC and PCI DSS compliance necessities by stopping credential assaults and limiting lateral motion.  
• Cisco AppDynamics empowers retailers to ship an impeccable shopping for expertise by permitting our retailers to trace each side of the client journey throughout varied digital platforms. 

Your trusted know-how accomplice in retail 

For those who had the possibility to cease by our sales space, thanks! The conversations and face-to-face interactions my crew and I had with our prospects, friends, and companions had been nothing in need of inspiring. We discovered quite a bit too! Cisco is performing some unimaginable work driving true outcomes for our prospects, and NRF ‘24 was an ideal showcase of the place we will go from right here.  

I hope you loved our theater classes, demo space, and (my private favourite) Café Cisco. I used to be capable of cell order my espresso as quickly as I stepped into the sales space and as soon as I received to the drive-thru window, it was prepared for choose up. For all our Cisco NRF content material, I encourage you to go to our microsite. 

Huge thanks to all the companions, prospects, and the Cisco crew who made NRF profitable. See you all subsequent 12 months! 

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