To realize the specified outcomes, we carried out a complete migration technique. Our strategy concerned the next key steps and actions:

Kick-off and alignment

We initiated the challenge with a spherical of introductory calls to know the model necessities, objectives, and expectations. The invention name is likely one of the essential components of the method. It permits us to align our technique with the consumer’s imaginative and prescient and create a collaborative roadmap for the migration.

Listed here are the principle questions we requested our consumer to get all the required info required to construct a strong technique and keep away from errors or misunderstandings.

• Why are you migrating?

• What objectives do you need to obtain with this migration?

• What does a profitable migration imply for you, and what particular Key Efficiency Indicators (KPIs) will you utilize to measure that success?

• What kind of migration are you contemplating (e.g., platform, area)?

• What’s your present platform, and what’s the brand new one for re-platforming?

• Have there been any notable adjustments to the web site up to now that we should always pay attention to?

• What number of nations and languages are half of the present setup, and the way does this examine to the variety of nations and languages within the deliberate new setup for the migration?

• Who can be our major contacts, each inside and out of doors your group, particularly with builders?

• Can we entry instruments like Google Analytics and Search Console for evaluation and historic information dealing with?

• Are there any obstacles in website crawl, like blocked parts or customized headers?

• Are there plans to alter the info structure?

• Are there adjustments to the content material technique as a part of the migration?

• Are there any authorized or compliance issues that must be addressed throughout the migration?

If you would like extra insights on begin your consumer relationship in the easiest way, take a look at Moz’s 30 questions for attending to know your Website positioning purchasers.

Defining the Scope of Work and crafting a tailor-made roadmap

Drawing insights from the responses and aligning with model necessities, we outlined the Scope of Work (SOW), clarifying all of the actions and assets wanted to efficiently full the migration.

In outlining our actions, we prioritized consumer requests and recognized gaps in extra Website positioning actions. As Website positioning specialists, we emphasised that some actions, even past preliminary requests, play an important function throughout transitions like migrations. Addressing these strategically at this stage ensures effectivity and prevents the necessity for future adjustments, saving each time and assets.

As an example, we advisable optimizing the data structure, typically ignored, to reshape information and product group. Concurrently, we highlighted the significance of enhancing product names for Website positioning and utilizing them to create an optimized URL taxonomy that’s extra descriptive and Website positioning-friendly, thus maximizing the potential of their current product suite.

The ultimate SOW was break up into 4 sections, similar to totally different phases of the migration course of.

1. Pre-migration planning: Gathering all the info and data we wanted from the YNAP web site, agreeing on KPIs and metrics to enhance, and auditing the present web site. This was used to tell all of our actions and selections within the subsequent phases of the migration. Crafting an in depth checklist of necessities for the brand new Shopify web site to be finest optimized.

2. Pre-migration preparation: Utilizing all of our information from the planning, we ready for the launch of the brand new web site and the migration from the previous to the brand new.

3. Web site launch: Hyper-care assist all through the web site launch day, with essential Website positioning checks to make sure the web site was solely crawlable, indexable, and optimized.

4. Put up-migration assist: A ultimate audit of the brand new web site and a overview of all agreed metrics.

For every part, we included all the required actions. Yow will discover a extra detailed breakdown within the planning section part beneath.

Subsequently, we crafted a personalised and collaborative roadmap on Monday.com to successfully visualize, monitor, and monitor the progress of actions assigned to every group.