The promotion required entrants to join advertising and marketing supplies, giving MoneyGram a way of what F1 followers would possibly need from the corporate. MoneyGram noticed a lift in new prospects from F1’s new race in Miami final yr, however such promotions have sometimes yielded extra use of MoneyGram’s app and created extra demand for its services and products. 

“Being first in and being a title sponsor provides us a bonus as a result of we now have the workforce, as a result of we now have the automotive emblem, as a result of we’ll be there,” Corridor mentioned. “But additionally we will create these experiences that the majority different manufacturers received’t be capable to create.”