![Mother and Daughter Convey a Present to Santa in Boots Christmas Advert Mother and Daughter Convey a Present to Santa in Boots Christmas Advert](https://techtoguide.com/wp-content/uploads/2023/11/Mom-and-Daughter-Bring-a-Gift-to-Santa-in-Boots.png)
“In addition to short-term gross sales, we are going to use our common model monitoring and a devoted model monitoring examine with [shopper marketing agency] Mesh to measure ongoing efficiency,” defined Markey.
“Publish-campaign, we are going to use econometrics to measure general return—the final two Christmas campaigns have given us over £4.50 for each pound spent,” he added.