Warner Bros. Discovery needs to be upfront about its knowledge technique.

High line

Right now, WBD introduced that David Porter has been named head of advert gross sales analysis, knowledge and insights.

The corporate famous in a press release that the announcement comes forward of its Could 15 upfront presentation in New York Metropolis.

Between the strains

On this function, Porter will companion with WBD’s advert gross sales to drive income development throughout the corporate’s portfolio of streaming, digital and linear, main technique for different forex, superior analytics, cross-platform measurement and insights, streaming and digital engagement and knowledge clear rooms.

Porter may even drive the event of superior instruments and tech, enabling advertisers to make the most of first-party knowledge, optimize campaigns and measure impression.

The chief will cut up time between WBD’s New York Metropolis and Atlanta workplaces and report back to Jon Steinlauf, WBD’s chief of U.S. advert gross sales.

“As we head into upfront season, I couldn’t be extra thrilled to welcome David to the workforce. We take a data-driven strategy to develop impactful partnership alternatives throughout the portfolio, and David’s work is crucial to that providing,” Steinlauf stated in a press release. “David has invaluable expertise that may play a key function in persevering with to ship best-in-class shopper companies and client experiences.”

Earlier than becoming a member of WBD, Porter served as CEO of Canoe Ventures, main addressable TV promoting throughout linear, VOD and streaming. He’s additionally served as vp of advert innovation and programmatic options at Turner, main product administration and gross sales resolution groups to extend income.

“I’m excited to be beginning this new function at Warner Bros. Discovery, working with colleagues and acquainted faces who’ve been there with me by the expansion of superior promoting within the media {industry},” Porter stated. “The timing couldn’t be higher as ​the upfront approaches, and I can’t wait to roll up my sleeves and get to work with the workforce.” 

Backside line

Tech has been one of many focuses for WBD heading into the upfront.

When saying WBD’s return to this 12 months’s upfront week in January, Steinlauf famous that the corporate’s “groundbreaking know-how” supplies “industry-leading alternatives” to attach shoppers with viewers throughout streaming and linear.