With regards to curating a cohesive model and an aesthetic Instagram feed, templates are a marketer/creator/enterprise proprietor’s finest buddy.
As a result of, let’s be sincere: who has a superb designer or video editor readily available to expertly craft each single submit, Story, or Reel you must develop on Instagram?
Right here at Buffer, we’re a small Advertising crew that doesn’t! We do have a superb designer who lends a hand for launches and particular initiatives, however most of the Instagram posts, Tales, carousels, and Reels you’ll discover on Buffer’s Instagram feed had been created with the assistance of templates.
On this article, I’ll unpack Buffer’s go-to template sources, plus my private favorites. Even in case you’re a graphic design or video-editing novice, this template listing could have you creating stunning Instagram content material in a few minutes.
Instagram templates for feed posts, carousels, and Tales
Free Instagram templates for Tales, feed, and carousel posts are comparatively straightforward to come back by lately. The websites and platforms beneath are all value including to your content material creation toolkit.
How might I not begin with Canva? Canva is a light-weight, easy-to-use design and video enhancing software that will help you create designer-quality creatives. It’s often Buffer’s first port of name for Instagram submit templates.
Canva has a library of 1000’s of eye-catching templates for Instagram Tales, feed posts, and even Reels. You possibly can even filter by way of choices for sq. and portrait templates on your feed in case you want one thing particular. Gradients, font pairings, stickers, infographics… Canva is a digital advertising dream software.
Some social media templates are solely obtainable as a part of their premium plan (these with the little crown icons on the highest proper nook), however there are literally thousands of nice free choices.
Bonus: there’s even a helpful Buffer-Canva integration you should utilize to schedule your Canva-made artwork in Buffer immediately.
In the event you don’t thoughts spending slightly cash, Esty is dwelling to a whole lot of 1000’s of lovely, high-quality templates on your Instagram feed and Tales.
The perfect half about shopping for an Etsy bundle (all of that are fairly moderately priced, by the way in which) is that you simply’ll get exactly that — an entire pack of matching Instagram templates fairly than only one. Oh, hi there, superbly curated feed!
You possibly can’t immediately edit templates on or obtain them from Pinterest. Nonetheless, the platform is unquestionably value together with right here as a supply of inspiration — maybe even a template search engine of kinds.
On the social media platform, you’ll discover thousands and thousands of aesthetically pleasing Instagram template pins that hyperlink you to the supply (typically Canva, Etsy, or related platforms). Pinterest’s search performance is superb — you’ll be able to hop on there to get particular examples of what you’re after (like my seek for “this or that” Instagram Story templates beneath).
Professional tip: click on on a pin you want, then scroll down — Pinterest will floor others similar to it that will help you discover precisely what you’re after.
Vecteezy is dwelling to thousands and thousands of free inventory images, inventory movies, vectors — and round 14,000 Instagram templates. From Instagram carousel templates to full matching graphics packs such as you’ll discover on Esty, there are some nice free template choices on the location.
One caveat with Vecteezy: the platform permits minimal enhancing inside the software for some designs, however for almost all, you’ll want a software that may work with vector (often .ai) information, like Adobe Illustrator. Vecteezy has a helpful information on how to try this.
Figma is a barely extra technical platform to get your head round, however when you’ve obtained the hold of issues, the design world is your oyster. The free software has most of the capabilities of Adobe Illustrator, InDesign, and Photoshop — and many will argue it’s simpler to make use of.
Now, Figma doesn’t have a library of ready-to-post templates you’ll be able to tweak and share, however they’ve a choice of customizable templates of their ‘Instagram submit creator’ which you could make your individual. Working with these templates is a good first foray into Figma and studying a strong new software.
Visme is a web-based design software quite a bit like Canva. They don’t have fairly as many templates on supply as their fundamental competitor (round 10,000 in whole), however there are some nice choices to discover.
What’s the distinction between Canva and Visme? Not an entire bunch. Their interfaces and pricing are very related, although a fast scan by way of Visme’s templates left me feeling they had been a bit much less playful and inventive than Canva’s (which is a professional in case you’re managing a company Instagram account).
7. iStock Picture
If you wish to keep away from the “I-found-this-template-on-Canva” look, it’s value exploring the extra area of interest choices of inventory photograph websites like iStock Picture — significantly if your organization has a paid account.
iStock photograph has 1000’s of distinctive Instagram templates you can also make your individual. Like Vecteezy, although, you will want a software like Adobe Illustrator to tweak them — most of their templates are vector information. You’ll additionally want a paid plan to make use of most of those templates. Pricing on iStock Picture ranges from $29 – $99 monthly.
In the event you’re in search of one thing extra custom-made — say, together with your firm brand, fonts, and colours — working with a designer on Fiverr is an effective way to realize that.
There are slightly underneath 2,000 freelancers providing their providers for designing distinctive Instagram templates. Their costs and expertise ranges range, however the website’s critiques system will make it simpler to search out somebody you’d prefer to work with.
Bonus: That is one other method to help a freelancer or small enterprise when you have a little bit of price range to mess around with.
Instagram templates for Reels
If design expertise aren’t your robust swimsuit (proper there with you), then video enhancing could also be exterior your wheelhouse, too. However due to the host of unbelievable templates and instruments for creating short-form movies for social media, you don’t want them on your social media posts.
The only method to get viral clips up in your Instagram feed (and, with luck, the Discover web page)? You guessed it: Instagram Reels templates.
Does it really feel a bit ‘duh’ to incorporate Instagram itself on this listing? Perhaps — however in case you’re sleeping on Instagram’s tremendous easy in-app Reels templates, you’re lacking out.
There isn’t any smoother method to get high-quality Reels posted at pace. With the platform’s Reels templates, you will discover a Reel you want and (if the creator has allowed it for use as a template) create one similar to it in minutes.
Right here’s a fast explainer on use Instagram templates on your Reels:
The best way to create a video with a Reel template
- Faucet on the create (+) button within the Instagram app, then select ‘REEL’ on the backside of the display screen.
- Select ‘Templates’ on the high of the display screen. Right here, you’ll discover a library of Reels you should utilize as a template on your subsequent video, together with a variety beneficial for you and trending Reels.
- When you’ve discovered a Reel you want that’s obtainable as a template, faucet the ‘Use as Template’ button.
- From there, faucet on the template clips to interchange them with your individual.
You possibly can tweak as a lot or as little of the unique Reel as you want — the timings, transitions, and audio will all be carried over.
Veed is the Canva of video enhancing (OK, Canva has video enhancing now, however you get what I imply). The online-based video editor is simple to make use of, even in case you’re not utilizing a template.
Nonetheless, Veed has templates in abundance, which make the method of making Reels laughably straightforward — it’s one among my favourite instruments!
The one potential downside is the watermark on the free model of your movies, but it surely’s comparatively obtrusive. If that’s not for you, Veed’s pricing ranges from $12 to $59 monthly for its paid plans.
Video enhancing app CapCut discovered fame on TikTok, however the easy-to-edit templates on there are good for Instagram Reels, too. It’s one among our Social Media Supervisor, Mitra Mehvar’s go-to instruments (which you’ll know in case you’re a daily reader of Buffer’s Social Media E-newsletter, after all).
CapCut has a web-based editor and a cellular app that make getting your Reels on Instagram (or into Buffer to schedule!) a breeze.
In the event you’re a TikTok person, you’d be mistaken for considering CapCut is only for creating movies about moon section soulmates and seeing what you and your associate’s youngsters will appear like with AI (simply my FYP, then?). Together with this normal silliness, they’ve some smooth template choices that wouldn’t look amiss in an Instagram advert marketing campaign, both.