Friday, March 1, 2024

Cetaphil ‘Made Issues Proper’ With TikToker After Tremendous Bowl

On Friday, skincare model Cetaphil dropped a regional Tremendous Bowl advert about an actual father and daughter bonding over soccer after Taylor Swift and Travis Kelce’s relationship created a spike in NFL curiosity amongst Swifties.

The issue? It bore an eery resemblance to a sequence of TikToks by creator Sharon Mbabazi. Because the spot started to go viral, Mbabazi and her followers took discover.

In a Friday submit, she highlighted the similarities:

  • Mbabazi is Black and her stepdad is white, whereas the teenager woman within the Cetaphil advert is blended race and her dad is white.
  • Mbabazi sits at her vainness doing her make-up when her dad is available in to provide her soccer updates, whereas the woman within the advert can be at her vainness making use of moisturizer when her dad walks in to reward her a Kelce jersey.
  • The kicker, for Mbabazi, is when the dad within the advert places lotion below his eyes much like the under-eye masks that Mbabazi’s stepdad donned for her content material.

“Y’all may’ve a minimum of given us credit score,” Mbabazi stated within the video. In a later video, her stepdad addresses the model, saying: “My daughter made the content material that you just stole.”

Cetaphil and its company companions stated they weren’t conscious of Mbabazi’s content material whereas crafting the advert, and that each one similarities are purely coincidental. Nevertheless, the model did attain out to the creator and her stepdad the day after Mbabazi posted her video asking for credit score.

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