In a TikTok video replace immediately forward of the Tremendous Bowl, the creator advised followers that Cetaphil had “acknowledged all of the movies and all of the content material, and so they made issues proper.” Mbabazi additionally advised viewers to remain tuned for extra—teasing a possible follow-up to the preliminary marketing campaign.

“The Cetaphil model developed its ‘Sport Time Glow’ marketing campaign as an authentic creation and with out seeing Sharon’s TikTok content material,” a spokesperson advised ADWEEK by way of electronic mail. “We had been impressed by a singular development this yr through which quite a few younger girls and ladies have been bonding with their fathers over soccer and posting about it on their social channels.

“After talking with Sharon, we see how she contributed to this development personally. This marketing campaign was a response to that development, and we’re due to this fact not stunned the marketing campaign connects with so many.”

Cetaphil’s advert purchase will solely run as a regional advert, that means that it’s solely viewable in sure markets, and the spot that airs in the course of the sport is a 30-second reduce of the roughly 80-second spot that dropped on Friday.