A few months in the past, we reported that Google Adverts could disapprove some advertisements for utilizing third-party click-tracking companies that aren’t on their accredited record. Google up to date us and now could be telling us that “full enforcement will proceed to roll out over the subsequent 12 to 18 months” round this coverage. Google mentioned advertisers are “required to make use of a licensed click on tracker or their advertisements could also be disapproved.”
Google posted on October twenty seventh, “Google beforehand up to date the Restricted advert codecs and options coverage to require advertiser accounts utilizing click on trackers for the primary time to make use of licensed click on trackers or their advertisements could also be disapproved. Right this moment, we announce that full enforcement will proceed to roll out over the subsequent 12 to 18 months. All advertisers utilizing click on trackers for the primary time after September 11, 2023 will ultimately be required to make use of a licensed click on tracker or their advertisements could also be disapproved, and the timing of the applying of this requirement will probably be primarily based on an advertiser’s tenure, coverage compliance historical past and account exercise.”
So you continue to have over a yr for full full enforcement however don’t be stunned should you do get a discover in case you are not utilizing licensed advert trackers.
Right here is the record of accredited click-tracking companies. If yours shouldn’t be on the record, Google mentioned that click on tracker service suppliers could apply for certification for his or her click on trackers. Right here are the rules to conform and be accredited as a click on tracker by Google.
Discussion board dialogue at Twitter.