Thursday, February 22, 2024

Hive3 launches to attach manufacturers with main AI creatives


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By now, manufacturers and people know that they’ll discover freelance creatives to work on initiatives for them on platforms comparable to Fiverr and even on main social media websites comparable to Instagram, TikTok, and X (previously Twitter).

However generative AI has modified the sport. The know-how is fast-becoming a typical inventive software due to the likes of text-to-image turbines comparable to OpenAI’s DALL-E 3, Secure Diffusion, Midjourney, Ideogram, and text-to-video and image-to-video merchandise comparable to Runway’s Gen2 and Pika Labs.

With all these new instruments already powering widely-viewed and groundbreaking inventive initiatives throughout the net, manufacturers could also be left unsure of who and the place to show to when in search of a inventive who has a command over GenAI.

That’s the issue Forum3 is hoping to resolve. The 2-year outdated digital tech startup primarily based in Seattle, Washington, was co-founded by Adam Brotman, former Chief Digital Officer at Starbucks (and creator of the favored Starbucks Rewards cell app) together with Andy Sack, a former innovation guide for Microsoft CEO Satya Nadella, who each function co-CEOs of the brand new enterprise.

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Gamifying AI-created model belongings with money prizes

Discussion board’s new on-line platform Hive3 was unveiled in preview again in the summertime of 2023. It was constructed to primarily gamify the method of connecting manufacturers with skilled and dynamic AI creatives, providing totally different time-boxed challenges during which creatives would compete to create one of the best belongings for a given model in alternate for money prizes. Winners are chosen by Hive3’s neighborhood and/or a panel of judges.

Since that point, Hive3 has hosted 10 “community-driven challenges” for manufacturers. Right this moment, the platform is launching to the general public and with it’s “Season One,” a collection of “roughly 30 back-to-back competitions,” for various manufacturers held weekly, in line with the location. “To qualify for the playoffs, you simply want to position 1st, 2nd, or third in one in every of these.”

AI creatives who place 1st, 2nd, or third in every model problem will obtain some portion of a $5,000 pot, whereas playoff winners will obtain grand prizes between $10,000 and $50,000, in line with the Hive 3 website.

Whereas GenAI clearly reveals monumental potential and promise as a inventive software, some manufacturers could also be cautious of looking for it out given the unresolved authorized points surrounding the information used to coach the AI fashions that energy the tech, in addition to the truth that the U.S. Copyright Workplace has repeatedly dominated GenAI artworks can’t be copyrighted.

First problem for Crumbl Cookies arising on Nov. 3, 2023

The primary problem is for the white-hot dessert model Crumbl Cookies, and it begins later this week, on Friday, Nov. 3, 2023, with a deadline of Tuesday, Nov. 7, 2023 and a $5,000 complete prize pool.

The precise project for the problem is sort of open-ended up to now, merely “Create an progressive advert marketing campaign for a fast-growing cookie firm.”

“The brand new digital transformation playbook begins with manufacturers understanding how one can use AI, and the Forum3 staff is uniquely positioned to information manufacturers as they navigate this know-how, typically for the primary time,” stated Brotman in a press assertion. “We sit up for partnering with forward-thinking manufacturers like Crumbl Cookies to generate new sorts of inventive output, activate a neighborhood of consumers, and elevate model advertising utilizing AI.”

Already, the Hive3 neighborhood has employed a roster of influential AI artists and designers to supply tutorials and additional evangelize the platform, amongst them Heather Cooper, Tatiana Tsiguleva, Nicolas Neubert, and Ben Myhre.

“Platforms like Hive3 give creators the chance to make use of new expertise with generative AI know-how to provide full initiatives with totally different software stacks that mimic real-world actions with a aggressive spirit,” stated Cooper. “I’m excited to hitch Hive3 as a model ambassador, and I sit up for serving to extra creators advance their expertise utilizing generative AI.”

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