Friday, March 1, 2024

Inside Frito-Lay’s Tremendous Bowl Expertise in Las Vegas

This weekend, because the Tremendous Bowl looms giant, model mascot Chester Cheetah is marrying individuals in his Cheetos Chapel on the Las Vegas Strip. Or no less than, a digitized model of Chester seems to welcome bystanders into the “tacky” pop up chapel.

On Saturday an actual officiant legally married Frito-Lay workers. The model’s CEO was the couple’s witness.

The kitschy chapel is a part of the large Frito-Lay activation, fittingly named the Chip Strip. A Cheetos chapel doesn’t make sense aside from in Vegas, which is understood for its shotgun weddings and drive-thru nuptials.

“You positively hear of lots of people getting married in Vegas. We thought [there is] no higher particular person to mischievously assist individuals renew vows [or] get married then Chester,” mentioned mentioned Tina Mahal, svp of selling at PepsiCo.

The Cheetos Chapel the place PepsiCo workers had been married

This 12 months’s occasion is the largest Tremendous Bowl expertise Frito-Lay’s ever created. It rented out road area from the New York New York on line casino to construct Cheetos Chapel and create a publicly-accessible area spanning no less than a metropolis block close to the resort’s Brooklyn Bridge.

The area has video games and prizes that embrace a Toyota Tacoma. There’s additionally a padded Dinamita inflatable jousting ring. Frito-Lay is placing its Dinamita model into the limelight this week and introduces viewers to new spokeswomen, Dina and Mita, in its newly-released Tremendous Bowl spot.

To middle the Chip Strip idea, Frito-Lay additionally wrapped the Luxor in an enormous Doritos chip. On Saturday, these on the Strip may scan the Luxor wrap utilizing Frito-Lay’s Triangle Tracker AR lens for an opportunity to win Tremendous Bowl tickets.

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