strolling into #SBLVIII with large chip power 🔺
📸: @MaverickHeli pic.twitter.com/88Bd7l4czB— Doritos (@Doritos) February 9, 2024
“We wished to be sure that we got here in and we supplied customers with actually nice engagement alternatives—experiences that match the panorama that we had been in … to match the bigness of Vegas,” mentioned Mahal.
Win a Toyota on the Chip Strip
The model’s Snackpot sport on the Chip Strip features a huge slot machine that passerby can play for an opportunity to win a Toyota Tacoma. Toyota and Frito-Lay are official NFL companions whereas Toyota’s presence on the Tremendous Bowl revolved round its new 2024 Tacoma hybrid.
Constructing the area was vital enterprise by the Frito-Lay crew given all the factor got here collectively in beneath per week.
“It is going to be one in all our immersive tickets immersive model experiences,” Mahal mentioned. Its intently tied to the model’s engagement with soccer and sports activities, she added.
The important thing to reaching scale is its social technique standing out with customers on the strip.
“We didn’t essentially begin out with a conversion KPI,” Mahal mentioned. “This was extra about ensuring that our manufacturers resonate with this second.”
The Chip Strip is open by means of Sunday.