Home Digital marketing The Succession Podcast Is Adweek’s Podcast of the Yr

The Succession Podcast Is Adweek’s Podcast of the Yr

The Succession Podcast Is Adweek’s Podcast of the Yr


Whatever the occasions of the Succession finale, the Roy household is popping out on high in any case.

HBO’s Succession Podcast, hosted by journalist Kara Swisher, is Adweek’s 2023 Podcast of the Yr, with the manufacturing additionally taking the award for Greatest TV/Streaming Podcast. And Swisher couldn’t be prouder of the HBO podcast group, Pineapple Avenue Studios and the entire expertise.

“Each little bit of it was pleasurable,” Swisher informed Adweek. “I can’t consider a second I used to be ever irritated and never delighted.”

The podcast host and journalist, whose credit additionally embrace New York Journal’s On with Kara Swisher and Pivot, stated the present’s success got here down to at least one easy reality: “HBO allow us to do what we wished.”

“They didn’t meddle. They didn’t attempt to make it a PR factor. They didn’t attempt to make it advertising and marketing,” Swisher stated. “They might have simply gone that means.”

As an alternative, Swisher was given free rein, approaching the podcast as each a journalist and fan of the present. And audiences responded.

The Succession podcast made frequent appearances on the Apple TV and Movie podcast chart all through Succession’s headline-making remaining season, all whereas making headlines of its personal, as Swisher explored the real-life occasions that impressed the collection, gave followers a deeper have a look at the making of the present and realized about alternate endings that wound up on the cutting-room flooring.

“Kara brings her personal ideas, attitudes, interview type, connections, viewers and a lot extra to the desk,” stated Michael Gluckstadt, senior director, HBO/Max podcasts. “I knew we hit on one thing once I’d get so invested listening to the dialog, I’d nearly neglect we have been recording a podcast.”

Along with Swisher’s charisma and interview type, Gluckstadt additionally gave credit score to Warner Bros. Discovery for letting the group coordinate interviews with the forged and plug into advertising and marketing efforts. Succession creator Jesse Armstrong and government producer Frank Wealthy helped navigate themes and dialogue factors alongside the best way.

Success with followers

With years of expertise writing concerning the real-life billionaires who impressed the characters on Succession, Swisher was capable of discover the deeper fact behind what viewers watched every Sunday.

“I believe that helped,” Swisher stated. “I had a whole lot of data of the individuals they have been depicting, particularly within the final season. There was a Mark Cuban-like character. There was clearly an Elon Musk character.”


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