Just a little woman turns to Vodafone U.Ok.’s community to assist her seize proof that Santa exists within the telecommunications firm’s Christmas advert.
Because the U.Ok. arm of the community continues to construct its “Really feel the Connection” model platform, the multiplatform marketing campaign from Ogilvy U.Ok. might be led by a 30-second TV advert that focuses on the significance of connection throughout the vacation season.
Launched Nov 3. the 30-second advert incorporates a woman referred to as Lilly who units a entice to seize photos of Santa on her wi-fi digital camera, monitored by her toy Elf and her mother or father’s telephone, which she checks repeatedly. Waking up on Christmas Day, she is in for a shock when she checks to seek out out if her plan has labored.
It ends with the worldwide Vodafone platform “Collectively we are able to” alongside #feeltheconnection.
It is a return to the standard Christmas advert for the corporate, which selected to not launch a marketing campaign final yr as a result of inside points it confronted because of the rising inflation in Britain.
Maria Koutsoudakis, head of name, Vodafone U.Ok., instructed Adweek that it’s the firm’s intention to launch a marketing campaign for each Christmas.
“The target of this marketing campaign is to actually present the ability of our community in addition to the ability of connecting individuals, which is what issues most … and what issues most at Christmas is a child’s perception in Santa and the magic that creates,” she defined.
“In as we speak’s cultural local weather, we now have listened to the client and understood their want to have one thing optimistic and light-hearted throughout this festive season. As a model, we all know the essential position our connectivity performs in household life and needed to have a good time this by way of the eyes of a tech-savvy little woman who offers a complete new twist to the elf on the shelf.
“Our little elf offers us a inventive automobile to represent connectivity and permits us to stretch the concept and the optimistic, feel-good issue throughout all our contact factors,” she continued. “This Christmas, we needed to take the chance to remind U.Ok. households of the ability of our dependable, award-winning community to attach them at moments that matter (like Christmas) and make them really feel one thing optimistic. Utilizing the Elfs from our “Elf & Search” marketing campaign final yr, we needed this marketing campaign to really feel like a very common story that appeals to households, set in a very British perception. To attach strongest, this must really feel like a narrative made for us within the U.Ok.”
Because the launch of the model platform in the summertime of 2022, Vodafone has seen its non-user consideration development in addition to metrics round being a dependable community, by way of activations comparable to its sponsorship of tennis championships Wimbledon, which included a marketing campaign fronted by British champion Emma Raducanu.