Sunday, March 3, 2024

Eos Supplies a Second Probability for That Awkward First Kiss


First kisses are sometimes awkward, each bodily and emotionally messy. Magnificence model Eos is giving shoppers an opportunity for a do-over with a marketing campaign from company of document Mischief @ No Mounted Tackle.

With “Second First Kiss,” the model looked for individuals who had shared a primary kiss and had them reunite on digicam. The movie incorporates a man who puckered an excessive amount of for his first kiss throughout a recreation of spin the bottle, and a highschool couple who regretted that their first smooch was each sweaty and in entrance of a bus driver.

Eos gave them the possibility to recreate the second with extra expertise, a greater setting—and a number of the model’s lip balm.

“Casting was no simple feat,” Mischief group inventive director Howard Finkelstein stated in a press release. “We interviewed all of the {couples} to seek out the magic within the recollections of their first kiss, from the nervous pleasure to the awkward particulars. We heard nice tidbits about sweating via college uniforms, an impatient bus driver who noticed every thing, and full bewilderment about what you’re purported to do along with your palms.”

The lengthy type video and 15- and 30-second cuts can be shared throughout OTT/CTV, on-line video and paid social media over the subsequent a number of months. The marketing campaign additionally enlists TikTok creators to share their very own first kiss tales.

“First kiss tales are so cringe and but so relatable,” Eos chief advertising officer Soyoung Kang stated in a press release. “Our group laugh-cried whereas sharing recollections, from launching at somebody in a bounce home to unintentionally kissing the mistaken twin. Mine was whereas watching The Shining, which says all of it.”

“Second First Kiss” is extra sentimental than Mischief’s earlier work for Eos, which has pushed boundaries with “Bless Your F*ing Cooch” shaving cream and a weird marketing campaign that featured an anthropomorphic fox carrying a girl.

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